What Are The Steps Involved in Data Enrichment

In the B2B sector, data enrichment is one of the most important processes for maintaining the usefulness of marketing data. Modern day-to-day businesses totally rely on data for formulating marketing, customer service and sales strategies. Business owners from all across the world use data for making practical and informed decisions that lead to the growth and success of their organization. But to use data effectively, it is necessary for it to be fresh, clean and up-to-date and this is where data enrichment services come into play!

What is Data Enrichment?

Data enrichment is the process of enriching data and adding more value to it. It involves combining an existing database with a third-party database from a trusted source or vendor. Enriched data is clean, nicely segmented and offers deep insights to the businesses.

 


A majority of industry leaders and leading brands have already realised the importance of enriching their raw data and hence they partner with the best b2b data enrichment companies for getting this crucial process done.

Step by Step Data Enrichment Process

Normally, the raw customer data includes social media analytics, email lists, website traffic, etc. When this data is in its raw form, it is nearly useless. To make it clean, authoritative and useful, it needs to be cleaned and structured through a data enrichment process.

 

Below is a step-by-step data enrichment process :

1. Defining Requirements

A massive amount of data can cause a lot of distraction and confusion, so it's better to get rid of unnecessary data and enrich what is left with you. The very first step for the data enrichment process is defining needs and requirements clearly. You should know the purpose of enriching your data.

2. Extracting and Cleaning Data

The second step is to extract the client data and clean it completely. The data cleansing process involves removing unnecessary, inactive and inaccurate data. It also involves fixing typographical and grammatical errors present in the data.

3. Data Appending

Data appending involves filling in the missing information and removing inconsistency and redundancy. This step makes the data complete and accurate by matching it against a reliable master database.

4. Data Validation

Once all the necessary information comes in one place, it is then checked and verified to make sure it is accurate and useful. The best B2b data enrichment companies perform multiple checks and scans on the databases to make sure they are of high quality and accuracy.

5. Data Segmentation

Segmentation is an important part of data enrichment and vice versa. Client data is divided into multiple segments and then enriched segment-wise. In the end, you get a highly organized and optimized database that can be put into use immediately.


Data enrichment makes your existing data 10 times more useful. So, start looking for the best data enrichment services today and improve your marketing performance.

 


 

 

 

 

Comments

Post a Comment

Popular posts from this blog

How Beneficial Are Email Appending Services?

Image
Email is the most efficient tool that is used in all kinds of marketing methods. It is traceable, existing as well as a valuable approach for raising the prices of activity and ROI as well. With the ongoing advancement in technology and increase in prices of modification, the information premium is very vital to dependable email marketing.   Email append allows you to cost-effectively and rapidly improve your email marketing campaigns by widening your reach, reducing your per contact cost, and increasing the total profitability and contribution of each campaign.   Below are some of the advantages of Email Appending : 1. Email Appending Means Less Marketing Costs Building a database that consists of emails of your potential and current customers is the soul of all the marketing campaigns. With the help of email appending, businesses can directly and easily reach out to their potential and current clients. From testing the product to reaching out to the clients to d...
Read more

Benefits of Using Pharmacists Email List

Image
Pharmacists play a key role in the healthcare system through various important responsibilities and practices. If you're operating into the pharmaceutical industry, then you will need to reach the top pharmacists at one point or another. For that, nothing can be better than a pharmacy email lists , they are one of the most cost-effective ways of marketing. In this blog, we are going to discuss the importance of using a pharmacist mailing list . Benefits of Pharmacist Mailing List To understand the benefits of an email list, you need to understand the benefits of emails. They are as follows: 1.Inexpensive Email lists are the most inexpensive way of marketing. They do not require any additional budget. Also, as compared to the paid marketing, pharmacy email lists are cheaper and affordable, they are the perfect option for you if you are low on budget. Other than this, they are effective as well. 2. Targeted By using the pharmacist email lists , you can focus on a sp...
Read more

How Much Does It Cost to Buy Email Lists?

Image
  When it comes to buying an email list, the associated cost becomes the biggest buying decision. But determining the cost of email list is not as simple as it sounds. There are fair chances of coming across two different lists with almost similar data fields and the number of email addresses at two different prices. Also, there is no guarantee that both of them serve the same value and purpose. So, how to determine the cost of an email list? Let's find out! How Much Does a B2B Email List Cost? Generally, the cost of an email list can vary depending on the type, the number of data fields, your email list provider, your location and so on. Whether you choose a b2b or b2c email list, you'll have to pay according to its features. On average, the price of an email list starts from as low as $0.20 per email address and goes as high as $0.80 each. However, there will be a lot of difference between the quality of both types of list. Generally, the cheaper list doesn't offe...
Read more