How Much Does It Cost to Buy Email Lists?
When it comes to buying an email list, the
associated cost becomes the biggest buying decision. But determining the cost of email list is not as simple as
it sounds. There are fair chances of coming across two different lists with
almost similar data fields and the number of email addresses at two different
prices. Also, there is no guarantee that both of them serve the same value and
purpose. So, how to determine the cost of an email list? Let's find out!
How Much Does a B2B Email List Cost?
Generally, the cost of an email list can vary depending on the type, the number of data fields, your email list provider, your location and so on. Whether you choose a b2b or b2c email list, you'll have to pay according to its features.
On average, the price of an email list starts
from as low as $0.20 per email address and goes as high as $0.80 each. However,
there will be a lot of difference between the quality of both types of list.
Generally, the cheaper list doesn't offer a lot of features and doesn't always
comprise accurate and complete information.
Here is a rough price estimate for the b2b email lists :
● A list of 1,00p contacts comes at an average price ranging from $200 to $300.
● In the case of B2B mailing lists,
the cost goes slightly higher. A list of 1000 email addresses is likely to fall
in the range of $300 to $1000.
● Depending on whether it is a b2b or a b2c list, a list of 3000 to 5000 contacts ranges from $600 to $3000.
Things To Look For While Buying An Email List
When buying an email list, it is very important to focus on its features rather than its price. Of course, price plays an important role while making a buying decision, the quality of the list is what decides the success of your marketing campaigns. So, make sure that the email list you're buying has the following features :
●
Guaranteed deliverability
●
Zero bounce back rate
●
List segmentation
●
Additional Data
●
Data complaint policies
●
Accurate and fresh data sourced
from reliable sources
●
Regular Updates
●
Post maintenance service
● Data protection
One more word of caution against the so-called
"free" email lists. Don't fall for these, most of the time, they
contain useless and outdated information which will not help your business in
any way and you'll end up wasting a lot of time making use of it. So, it's
better to invest in a high-quality paid email list from a trusted email list provider.
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